a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes.
a unit of cultural information, such as a cultural practice or idea, that is transmitted verbally or by repeated action from one mind to another.
(Dictionary.com dates the origin of this word 1976, I did not realize it predated the internet...)
Illustrated example-
Norman Rockwell's "Gossip"
Norman Rockwell's "Gossip"
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